Strategi Komunikasi Dakwah bagi Muslim Tuli melalui Konten Bahasa Isyarat Indonesia (BISINDO): Studi Inklusivitas Penyiaran Islam

Abstract

Equal access to religious information is a fundamental component of inclusive Islamic communication. However, digital da'wah practices remain largely dominated by verbal communication, limiting accessibility for Deaf Muslims. The use of Indonesian Sign Language (BISINDO) as a medium for delivering Islamic messages offers a promising communication strategy to enhance accessibility while strengthening the participation of persons with disabilities in acquiring Islamic knowledge. This study examines da'wah communication strategies through BISINDO-based digital content and explores their contribution to fostering inclusivity in Islamic broadcasting. Employing a qualitative case study approach, data were collected through in-depth interviews, observations of BISINDO-based da'wah content across digital platforms, and document analysis. The data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings reveal that effective da'wah communication for Deaf Muslims is achieved through four key strategies: adapting religious messages into the visual-linguistic structure of BISINDO, simplifying religious language without compromising Islamic teachings, optimizing digital media by integrating sign language, text, and visual elements, and actively involving the Deaf community in content production and evaluation. These strategies enhance message comprehension, expand the reach of digital da'wah, and encourage the active participation of Deaf Muslims in digital religious spaces. The study demonstrates that BISINDO functions not merely as a translation tool but as a strategic communication approach that embodies the principles of inclusive Islamic broadcasting by ensuring equitable, participatory, and responsive access to religious information for the Deaf community. These findings contribute to the development of a more inclusive model of digital da'wah communication within the fields of Islamic communication and disability studies.